This is simply because a lot of commercial instant coffee in America is made by large coffee companies who want to make as much coffee as possible for as little money as possible, Freese explained. "So they buy really poor quality, really cheap coffee beans."Sep 13, 2016
"Even in Europe, where fresh coffee is preferred, instant coffee is still seen as acceptable for at home and on the go consumption. In the U.S. the view is just much more negative," she said. Instant coffee sales in the U.S. have barely budged since 2008, and even fell marginally last year to just over $960 million.
It isn't our style to be sensationalist but in a 2013 study, it was discovered that instant coffee had 100% more Acrylamides (it's found in everything from cooked chips to dried prunes and is considered a potential occupational carcinogen) than in freshly ground coffee and was found to increase the risk of several …
Originally most commercial coffee vendors used Aribica but they discovered that they could make more money selling the cheaper but inferior Robusta. That's why a lot of American coffee tastes bad.
35% 35% of coffee drinkers prefer black coffee. 65% prefer to add sugar and/or cream.
The product is of high quality they also try to improve their pricing strategy and distribution networks. Along with all these priorities they are able to generate annual profits (Wentzand Newbery, 2010). Nestle Nescafe has been able to satisfy its customers by providing them with products of good quality.
Is acrylamide really harmful? Acrylamide can definitely be harmful. Yet, as is often the case in nutrition, the devil is in the dose. Workplace exposure to very high doses of acrylamide can cause nerve damage and disorders of the nervous system ( 13 , 14 ).
All types of coffee containing roasted beans contain some acrylamide. Coffee substitutes, such as cereal and chicory root coffees, also contain acrylamide if they have undergone a roasting process. The only type of coffee that does not contain acrylamide is that which contains unroasted, or green, coffee beans.