Why did Ulta stop selling Rimmel?

Sources indicate that Rimmel, which has always been significantly bigger in Europe than it is in the U.S., is shifting its distribution strategy in the U.S. market to focus on mass, drug and e-commerce channels. It's likely that Rimmel was underperforming at Ulta, according to sources with knowledge of the retailer.Jun 29, 2018

Does Ulta not carry Rimmel?

Ulta Officially Stops Selling Rimmel London If you've been treating Ulta as your one-stop shop for all your makeup needs, you might want to brace yourself for this: On Friday, the beauty retailer confirmed to Women's Wear Daily that it is no longer selling Rimmel London products online or in stores.

Who bought Rimmel?

Coty, Inc. Coty, Inc. Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty, Inc. The House of Rimmel was founded by Eugène Rimmel as a perfumery in 1834, in Regent Street, London, England.

Is Rimmel a good brand?

For so many years, Rimmel was my back-up or reliable beauty option but after this it has made the leap into a destination brand for me. There's so much good stuff and the price does not equate to the quality at all. … Next up, 16 affordable beauty products that are just as good as expensive ones.

Does Rimmel makeup expire?

The Smashbox (most expensive) lasts 24 Months, the Body Shop (mid-range) lasts 12 Months and the Rimmel (cheapest) lasts 6 Months.

What does the name Rimmel mean?

The Rimmel surname comes from the Old French "ramel," in turn from the Latin "ramus," meaning "a branch;" as such it may have been a topographic name for someone who lived in a wooded area.

Is Rimmel London cruelty free?

RIMMEL AGAINST ANIMAL CRUELTY At Rimmel, we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.

Is Rimmel toxic?

Creating the world's first non-toxic mascara, the Rimmel name quickly became synonymous with the eyelash enhancer.