Starbucks does not disclose its exact advertising budget, but according to a 2018 report from AdAge, the company spent an estimated $231 million on measured media in the United States in 2017. The report also stated that the majority of this spending was allocated to digital media, including search, display and social media. Additionally, Starbucks has also invested in television and print advertising in the past.

How do Starbucks advertise their products?

Starbucks advertises its products through a variety of channels, including television, radio, print, digital, and social media. The company also focuses on experiential marketing by using events, pop-up shops, and local partnerships. Additionally, Starbucks invests in influencer marketing and works with influencers to create content for social media. Finally, Starbucks uses targeted advertising and personalization to reach their audiences.

What is Starbucks marketing objectives?

Starbucks has several marketing objectives, including increasing brand awareness and loyalty, expanding its product range, engaging customers through digital experiences, and expanding its reach into new markets. Starbucks also seeks to create a sense of community and connection with its customers, offering a personalized experience and emphasizing the quality of its products. Additionally, Starbucks is focused on sustainability, with an emphasis on reducing its environmental impact.