PEOPLE trust 

                   PEOPLE

Successful influencer marketing depends on trust.

When executed tactfully…

Influencers are proud to share a story.
Consumers want to discover and engage with content.
Brands can’t afford to miss the opportunity to be part of that experience.

PEOPLE trust PEOPLE

Successful influencer marketing depends on trust. When executed tactfully…

Influencers are proud to share a story.
Consumers want to discover and engage with content.
Brands can’t afford to miss the opportunity to be part of that experience.

Marketers receive an average of $6.85 in earned media value for every $1 spent on influencer marketing. (adweek)

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Most marketers (51%) say influencer campaigns result in “better” customers (adweek). Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means.

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83% of consumers trust recommendations from their peers over advertising (Nielsen). Three out of every four customers trust the opinions on social media, including friends, family, and influencers, to help them make the right decision about a product or service.

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60% of YouTube subscribers say they would follow advice on what to buy from their favorite YouTube creator over a traditional celebrity (The YouTube Generation Study).

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84% of consumers expect brands to produce content that “entertains, tells stories, provides solutions [and] creates experiences and events.” They say 60% of all content created by brands isn’t adequate (Havas).

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Only 22% of brands are trusted. Meaningfulness in brand marketing can increase share of wallet by up to nine times and each 10% improvement in meaningful performance can increase premium pricing by 12%, purchases by 10% and familiarity by 7% (Havas).

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47% of customers have reported that they use ad-blocking technology when browsing. Only 14% of people can remember when they last saw an ad and what it promoted. The power is shifting to influencers – real people with real opinions.

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According to Google Trends, influencer marketing surpassed print marketing in 2016.

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Identifying the right influencers is the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers. Respondents also struggled to get influencers’ attention, thus relying on agencies to contact influencers and manage communication on their behalf (eMarketer).

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WE BELIEVE IN FINDING MUTUAL VALUE FOR EVERYONE – BRANDS, INFLUENCERS, & CONSUMERS . 

 

That’s why we focus on capturing genuine experiences that provide relatable and valuable content to our audiences.

 

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HERE’S WHY THE SOCIAL SELECT DOES IT BETTER

We help brands understand what people care about and what makes their brands meaningful. The result: consumers’ trust.

Having a focused area of expertise in influencer marketing allows us to provide the most knowledge and value to partners.

OUR TRACK RECORD

We help partners capitalize on social conversations to combat competition. As a result of our team’s foresight in the influencer marketing space and platform’s data insights, we’ve exceeded KPI benchmarks by more than 10x fold.

OUR APPROACH

We partner with brands and influencers to co-create stories that drive an emotional connection. By lending our knowledge in syndicating brands’ goals with influencer personal preferences and audience interest, we produce high quality content at scale without jeopardizing consumer trust or brand safety.

OUR PROCESS

We help brands and influencers focus on what they do best. We efficiently manage the entire process from beginning to end – from strategy and creative support, to campaign execution, optimization, tracking, analyzing, reporting, and billing.

INTERESTED IN OUR UPCOMING CONTENT SERIES?

We’re always interested to partner with brands and influencers that energize us and inspire us to do our work.